How to choose your company logo design,

The logo is the brand identity of a company. Starting from a shoe, the rocket company also has a logo. The huge size of a logo in a very small size depends on the respect of the company. A beautifully designed logo is able to increase both sales and reputation of your business. So a company, organization or business must have a logo to give strong and brand identity. There are different types of logos. Each type of logo has different features and usability. Different types of logos have to be used for different types of businesses. It is important to choose the right type of logo before designing a logo.

How many types of logos and what are they?

There are usually 6 types of logos. Each type of logo has different dimensions and benefits. So in today’s article I will discuss the features of different types of logos and what kind of logos should be used in some cases.

Word Mark,

Many people call the word mark as logo type. I hope you understand the definition of such a logo by looking at the name. Word mark logos are usually typography based. That is, the text contains the company name or brand name. Since only text is used in such logos, the style, color, etc. of the text is limited. Such as: Google, Ebay, Coca Cola etc.

When to use the word mark logo:

• If your company is new, you can use this kind of logo.
• If your company name is short, you can use this type of logo.
• If the name is your brand, then it is convenient for customers to remember. This generally applies to photographers.
• When the Word Mark logo should not be used:

If the name of the company is too long, it is better not to use this type of logo. If you do not want to update the logo periodically. Fonts usually follow trends. For example, bubble or spiral fonts were popular in the eighties. As we see in the Coca-Cola logo. But now the minimal font logo is quite popular.

Letter mark ;

The letter mark is commonly known as the monogram logo. This type of logo is the first letter or abbreviation of the company name. As we see in the case of companies like McDonald’s, HBO, HP, CNN, BBC etc. McDonald’s has created a logo with the first letter M in their company. CNN or the BBC, on the other hand, avoided their huge company names and created logos using only the first letter. And this kind of logo is called letter mark logo. Although the letter mark logo is based on typography, only the first letter or abbreviated form of the company name sits here. One has to be very careful in making such a logo.

When to use the letter mark logo;

If you want to use company name and visual identity together but your company name is too long. In that case it is more reasonable to use this kind of logo. If your company or organization is one where the short name is more common. When the letter mark logo should not be used: If your company is new, it is better not to use this kind of logo. If you wish to do so privately, you can give the full name at the bottom of the logo at first.

Emblem

The emblem logo is designed together by adding text and icons or symbols. This type of logo is usually an example of a traditional logo. The brand logo is used in schools, colleges, universities, organizations and government agencies. This type of logo has been around since the middle Ages.

When to use the logo:

If your company is based on a tradition or custom. This type of logo can be used for coffee shop, food or beverage based companies. When the logo should not be used: First of all you have to keep in mind that this type of logo cannot be clearly understood from a distance like a billboard. The name of your company will remain unclear when it comes to reducing the size of the logo on the website.

Musk coats

The type of logo that is created by mixing cartoons, color flower pictures or caricatures is called the Mascots logo. Muscovites logos are usually based on illustrations. The KFC logo is the best example of the Mascots logo.

When to use the Mascots logo:

If your company has a purpose to attract children or domestic customers. This type of logo should be used if your company is friendly, sociable, fun, funny. When the logo should not be used: This type of logo should be avoided if you are a serious or important company.

Abstract

The abstract logo usually represents the company’s idea, quality. Abstract logos are based on shapes or images. It could be a picture of an apple, a bird or a flower. This type of logo is designed in a mixture of colors and unique styles.

When to use the abstract logo:

You want to use images in your logo but want to give a very serious message. If you really want to be different or unique from others.

When not to use abstract logos:

This type of logo design is quite difficult in the current competitive era. So you first need to understand what kind of feeling you want to give customers.

Logo symbol

Icon based logos are usually called symbols / brands / pictorial logos. Choose specific icons for your company so that people can easily identify your company.

When to use a logo symbol:

You can use this type of logo to give your brand a different identity.

When logo symbols should not be used:

It is important to avoid such logos in traditional companies. Combination mark Not everything in the world is black and white. You do not have the permission required to post. There may be situations where a combination of the above few logos may be required. This type of logo is called a combination mark.

When to use the combination mark logo:

If your company is versatile, you can choose this type of logo. When not to use the combination mark logo: This type of logo should be avoided if the purpose is minimal and simple design.

Last word

There are no set rules for logo design. However, the rules mentioned above will help you choose the right logo. The logo will need to be used in many more places including your website, banners, billboards, leaflets, flyers, business cards. So it is important to keep these things in mind when designing a logo.

Thank you so much!