What is SEO-Learn more about Search Engine Optimization

What is SEO-Learn more about Search Engine Optimization, Nowadays we all know what Google search engine is but very few people know what SEO or Search Engine Optimization is. So this blog will be a complete SEO guide for them. Because throughout this blog we will discuss Search Engine Optimization or SEO. Also at the end you will know more, how to learn SEO, what it takes to learn SEO, how many days it takes to learn SEO and how to earn through SEO.

What is SEO? (What is Search Engine Optimization?)

Search Engine Optimization (SEO) or SEO (SEO) is some of the rules of the search engine that if followed or applied, the search engine considers the desired website important to the search engine and ranks it. When we search by writing something in any search engine including Google, the page that comes in the search result is called SERPs (Search Engine Result Pages). The main function of SEO is to show the desired website first in SERPs. SEO focuses on the relevance of content and the technical aspects of the website so that different content ranks on Google or search engines and increases website traffic. SEO can be of different types. For example: Technical SEO, On-Page SEO, Off-Page SEO, E-commerce SEO etc.

What is On Page SEO?

When search engine optimization is done by targeting a search engine it is called on page SEO. For example, you can use on-page SEO to increase visitors to your blog page or an e-commerce website. I have known for so long, what is on page SEO. Don’t know what off page SEO is.

What is Off Page SEO?

Off page SEO is the optimization of the website using search engine optimization. In simpler terms, off page SEO is increasing organic traffic to a website through link building.

What is Technical SEO?

Technical SEO is a process that meets the technical requirements of a website using search engine optimization to get organic ranking.

Why is SEO necessary?

SEO is a more effective method than social media because it allows your target audience to find your content very easily. A large audience can be reached in a short period of time without any paid marketing. Website traffic can be increased without any type of paid promotion. Helps to make the business profitable for a long time.

How does SEO work? What does SEO do?

The most powerful SEO technique is link building. Linking from one website to another increases your SEO rank. That is, if a person comes to your website as a visitor and clicks on another link mentioned by you, then it becomes off page SEO. The higher ranking websites links are mentioned in the text, the higher the pages are in the search engines. Content: In terms of SEO, content usually refers to blogs. If your blog is keyword rich then traffic can be brought to the website very easily. And keyword research is an important and essential part of SEO (Search Engine Optimization), where popular and searched keywords and key phrases are found in search engines.

Page Structure: This process optimizes any page of a website to get more traffic or visitors. We use webpage and HTML source code to optimize it. This is called on-page SEO. It includes the internal workings of the website such as: meta title, URL setup, meta description, image optimization, internal linking, site speed, webmaster tool submission, analytics setup etc. The Complete Guide to SEO: How to Get Started with SEO Many of us know a lot about SEO but not many people know how to work with it Let’s learn how SEO works! Digital Marketing Post Free Download

Set goals

It will save you a lot of time if you have a plan at the beginning of working on SEO. Things to keep in mind:  Increase Organic Traffic: You can easily analyze the organic traffic of your website by using Google Analytics. Avoid adding low quality and unnecessary pages to the site. Lead Generation for Startups: Lead generation is a data gathering process. That is, collecting information about targeted companies or individuals for the purpose of promoting or selling a service or product. The information is usually email, name, address, phone number etc.

Building Brand Awareness: Social media plays a very effective role in increasing brand awareness. Because people first come to know about online brands through social media. And SEO acts as the fuel of social media. SEO optimization is a great way to not only reach your audience but also to interact with them for a long time and it also plays an effective role in increasing sales.

Increase Sales: Numerous brands or companies are marketing on social media. And so it is somewhat difficult to present your company or brand to the customers in the crowd of so many competitors. But if you can use SEO properly then you can increase sales very easily.

Improving customer service: Nowadays all e-commerce sites have customer service for customers before and after purchasing the product or service. According to 74% of marketers, marketing to specific customer tastes and needs increases customer engagement. As a result, the average sales of the organization can increase up to 20%. So when you do separate SEO marketing for the majority of customers, your e-commerce site will quickly move towards success.

Keyword research

The right keywords deliver your content precisely to its target audience. The very first step to optimize any article in search engines is keyword research. By doing this, traffic and visitors will come to the site quickly. There are 3 important rules for using keywords. They are: When marketing your content you need to find target keywords by analyzing the audience. Your keywords should be similar to the target audience.

Not only the audience, but also depending on the product, brand and service, the right keywords should be used. Remember, not all popular keywords are compatible with all products. The more popular a keyword is, the harder it is to rank for. Because many people use the same keywords in their content. As a result, it is necessary to maintain good quality and use keywords wisely.

Content planning

First, note down the keywords in conjunction with the content. The better and more authentic your keywords are, the higher it will rank in search engines. Whatever topic you blog about, check other websites blogs on that topic. See how they are using keywords. By regularly uploading SEO based quality content on your website, Google will consider you credible and recommend you to the top of search engine results pages (SERPs). Give readers informational content that they actually want to read rather than stuffing it with extra keywords. Things to keep in mind in this regard:

Use keywords naturally in your writing. So that it does not seem to have been forced here. Also, make sure that readers can easily enjoy your writing. First, write the content yourself. Then put keywords as per convenience. You can read articles from top ranked websites in Google. Then you will understand why their writings are so high. Optimize your content to suit both readers and search engines. In that case you can use structured data markup.

SEO Technical Optimization

Using search engine optimization through technical optimization using various search engines like Google, Yahoo, Bing etc. can bring more visitors and traffic from a website. It is good way to get SEO organic ranking. Among these elements to focus more on: Title Tag: Title tag is used to give title to HTML page. This tab is the header above all. Its proper use will make your content SEO friendly. Meta Description: Meta description is not a ranking indicator. So there is no need for unnecessary keyword stuffing. Your click-through rate (CTR) ranking signal. So make the meta description specific.

SEO Back links

Back links are an important part of off page SEO. Because through this you can take your blog or website to a much better rank in search engines. The more back links your website has, the better your blog’s domain authority will be. And the better the domain authority, the faster your articles will rank in Google. This means that your website’s URL link refers to another website. This way you will get an external link from that website to your website. Among these back links, Google bots provide links to your website. As a result, Google’s trust in your website increases and gradually the website’s Google search ranking improves.

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Sree