What is brand identity design?

What is brand identity design?, (TIME) 82% of investors consider brand names and brand popularity as the basis for important business investment decisions. By (Radio Tehran)90% of the time the touch of emotion affects the purchasing decision of the buyers, so the name and message for the product is created by creating positive emotions in the case of business advertising.

(ISPO) The events mentioned above make it clear that your brand is not just your business identity but also the overall personality of the organization that not only speaks but also expresses a visible attitude. To build a lasting relationship with your target client, you need to prepare yourself or your personality in a way that produces trust and gives your audience a positive impression of you.

To clearly communicate with the targeted client, you need to create a “Brand Identity Design”. Brand Identity is a collective message that refers to your logo, brand name, style, and visual medium. In simple terms, brand identity design refers to the cleverly targeted client’s image of their institutional identity, quality of work and all brand elements.

We can prioritize the two main building blocks in publishing a brand identity design. These include: Developing brand design Designing brand identity Let’s know about each building block Developing brand design Before we consider the brand that your design can go with, let’s start from scratch. First you need to decide which building blocks to place before creating your brand identity that will form the basis for your brand design element. This design must include: You guessed it right. We should include a uniform among all your branding elements and that must be a font.

There are 4 main types of typography:

Serif fonts: These fonts have an anchor at the end of the letter that looks like the foot of the letter. Sans Serif: Like the serif font, the Sans Serif has no anchors at the end but has smooth edges. Script Fonts: These fonts are similar to the Curve handwriting and convey an ancient or elite feeling within your brand.

Display Fonts: These types of fonts are unique for display and each font has a different variety and which is able to create a strong statement that will captivate your listener’s mind for a long time. Typography will carry your brand’s voice and say a lot about the undisclosed about your brand. So, at the same time introduce caution and intelligence in creating their value and acceptance.

Color palette:

Color creates emotional relationships with people. Similarly, your brand color palette can have both positive and negative effects on your target audience. You can consider the colors below and their variations to design your brand identity. Branding Identity-Color Design Red for emotion and stimulation Orange for energetic energy and it is also friendly and expressive of emotions.

The color yellow implies happiness and creates a positive atmosphere. Green means glorious nature and fertility. It clearly indicates your potential and usefulness. Blue is the most attractive color that says you want to win the trust. Purple is the royal color that gives your brand a sense of nobility. White indicates neutrality and balance. Brown is probably the least used color in branding.

However, you may want to consider giving it a unique feel. Black is a classic and gives your brand a sophisticated feel. Form / Logo: When you are thinking of designing a logo, you may have many questions about the form and shape. The question of form and size will also come to mind when determining the call-to-action strategy for your website.

Let’s see some shapes Brand Identity Design-Logo Round shape: Round shape encompasses a community that depicts unity and affection. Straight Aged Shape: Straight Aged Shape shows the combination of strength and strength with straight edges. It carries strength and efficiency and hints. Straight line: Straight line has different effects.

The vertical line in it refers to strength, the horizontal line refers to the offer of peace. Your logo design plays the most important role in giving your brand identity. When working with your designer, you need to make sure that your logo meets the following requirements: The logo should clearly show who you are and how your brand is worth. The logo should be visually appealing.

So it conveys the expression of nobility or beauty with simplicity. Your logo should reflect your present as well as future goals and objectives. Present the brand image to the customers. Let the logo create an industrial trend, which will make any generation interested in you and your organization.

Make sure that your designer logo creates a variety of patterns so that you can apply it on special days to create an attractive brand image. (E.g. a black and white version or multiple sizes).

Thank you so much.